VOC Malderen

Adobe Illustrator (logo refinement, illustrations) Adobe InDesign (layouts and print materials) Adobe Photoshop (mock-ups, textures)

Introduction

As part of a team internship for AP Antwerp, we were given the opportunity to rebrand VOC Malderen, a non-profit rescue center for birds and wild animals. With great respect for their work, we set out to help them raise visibility, connect with a younger audience, and support their fundraising efforts through thoughtful and engaging design.
VOC Malderen

This was the project:

We created a fresh and cohesive brand identity that modernizes their presence while staying true to their recognizable owl logo. The redesign included illustrations, print materials, social media visuals, and signage; all aimed at making their mission more accessible and emotionally compelling.

Challenge

The main challenge was to preserve the emotional value and recognition of their beloved owl logo while revitalizing their entire visual identity. We had to balance professional design standards with the warmth and approachability that a non-profit like VOC Malderen embodies.

My approach

In close collaboration with my teammates, I focused on visual consistency, accessibility, and emotional storytelling. We prioritized clarity and legibility in print, while adding friendly touches through custom illustrations and typography. By applying a modular approach, we ensured the identity could grow with the organization’s evolving needs.

Challenge

The main challenge was to preserve the emotional value and recognition of their beloved owl logo while revitalizing their entire visual identity. We had to balance professional design standards with the warmth and approachability that a non-profit like VOC Malderen embodies.

My approach

In close collaboration with my teammates, I focused on visual consistency, accessibility, and emotional storytelling. We prioritized clarity and legibility in print, while adding friendly touches through custom illustrations and typography. By applying a modular approach, we ensured the identity could grow with the organization’s evolving needs.

RESULT

The result is a visually engaging and well-rounded identity system that gives VOC Malderen a fresh, professional look without losing its charm. We paired their existing blue owl logo with a deep forest green to create a calm and grounded visual palette. The typographic treatment of the name “VOC” adds contrast and personality while remaining accessible. We also created a series of custom animal illustrations, designed to echo the shape language of the logo and to emphasize VOC’s compassionate mission. From posters to membership cards, signage to social media, every element was unified under one cohesive style. The owl logo was carefully redrawn in Illustrator to ensure clean lines and perfect scaling across formats.

Project showcase

This is THE highlight section.

This is the cover of the program booklet, made with the same elements.
This is the home page of the redesigned website. You can take a look: https://www.vogelopvangcentrum-malderen.be
This is the home page of the redesigned website. You can take a look: https://www.vogelopvangcentrum-malderen.be

RESULT

The result is a visually engaging and well-rounded identity system that gives VOC Malderen a fresh, professional look without losing its charm. We paired their existing blue owl logo with a deep forest green to create a calm and grounded visual palette. The typographic treatment of the name “VOC” adds contrast and personality while remaining accessible. We also created a series of custom animal illustrations, designed to echo the shape language of the logo and to emphasize VOC’s compassionate mission. From posters to membership cards, signage to social media, every element was unified under one cohesive style. The owl logo was carefully redrawn in Illustrator to ensure clean lines and perfect scaling across formats.
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sarah_schmit@outlook.com

sarah_schmit@outlook.com

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