The result is a coherent style and branding. The main color is dark green, contrasting with their light blue logo. We also used a more creative way to use the typographic name of the VOC because most people know them by the logo itself and this created something that was a more interesting take. I made a collection of animals, fitting with the logo, to communicate what they were and to give everything that little bit something more. We also ended up reworking the logo in Illustrator, because the previous one had jagged lines and they would bleed in if you printed it on a small size.
In the end, we made a redesign with these media expressions as a result: a house style (guide), a poster series, a program booklet, a folder, membership cards, a company card, lettering of a company car, signage, an entrance sign, a website, and a Facebook page redesign.