This poster was Graphic design work. The brief went as followed: You will design a poster for an opera of Opera Ballet Vlaanderen (https://operaballet.be). GMT students design a printed poster (B2 format = 50x70cm, portrait, PDF). You will visually design the content of the opera in such a way that the target group is addressed and the story of the opera is quoted in the image. You develop your own illustrative style, with your own design language, use of color, and techniques. The content to be designed is given, may be handled creatively, and must be reflected in the design. As a first step, you do extensive research into the target group. Who is this target group? How will you communicate visually with that target group? How do you get your design to convince the target group to come and watch the specific opera?
As the second step in your research, you will investigate sufficient illustrative visual material, aimed at the target group and in reference to your own technical skills. Which illustrative styles do you find interesting according to the subject of the assignment and the target group? The intention is that you find inspiration, that you learn how others come to a specific look & feel and that you develop your own illustration style based on your own preferences and technical skills. Therefore, it is not the intention to work in an already existing style and/or to imitate the current style of theatre house Opera Ballet Vlaanderen. The only element from the corporate identity of Opera Ballet Vlaanderen that you must incorporate into your design is the current logo.
Make sure to analyze technique, typography, color, composition, and concept in this assignment.
Develop several possible design tracks, based on your research of different illustration styles and techniques. Make the right design choices and give us a clear view of the entire design process by visualizing the different steps and preliminary designs.