The theme and title of the exhibition is ‘GRAVITY’. You should interpret this term in the widest possible sense of the word. For example, words like ‘attraction’ or ‘repulsion’ are relevant entry points for the concept.
The only condition: the concept of the new campaign image must be based on an experimental, pre-determined process. This can be a physical, chemical, spiritual, analog, digital,… process, or a combination of several of the above-mentioned processes. The concept of the image-making (= the experiment) is at least as important as the visual/aesthetic output.