Gravity poster

Analog: Shattered mirror photography Digital: Adobe Photoshop (twirl, liquify, color grading) Typography & Layout: Adobe Illustrator

Introduction

For this pitch at AP School of Arts Antwerp, I was invited to design a campaign image for GRAVITY: a contemporary poster exhibition centered around the theme of attraction, repulsion, and other conceptual interpretations of the word. This project allowed me to push my creative boundaries and develop a poster grounded in experimental image-making.
Design

This was the project:

The assignment challenged us to create a striking and original campaign visual, based on a pre-defined experimental process. This could be analog, digital, chemical, or conceptual, as long as the journey and transformation of the image were essential to the result.

Challenge

Beyond simply designing a poster, the challenge was to step away from existing styles and craft a unique visual language through an experimental process. The final image needed to speak to an audience of design lovers, creatives, and print enthusiasts, catching their eye with boldness and originality.

My approach

I began with a raw physical action, breaking a mirror, to disrupt the surface and capture irregularity. The digital stage followed, where I explored how distortion can symbolize invisible forces like gravity, attraction, and disorientation. By combining physical texture and digital manipulation, I built a bridge between tactile process and conceptual clarity.

Challenge

Beyond simply designing a poster, the challenge was to step away from existing styles and craft a unique visual language through an experimental process. The final image needed to speak to an audience of design lovers, creatives, and print enthusiasts, catching their eye with boldness and originality.

My approach

I began with a raw physical action, breaking a mirror, to disrupt the surface and capture irregularity. The digital stage followed, where I explored how distortion can symbolize invisible forces like gravity, attraction, and disorientation. By combining physical texture and digital manipulation, I built a bridge between tactile process and conceptual clarity.

RESULT

My campaign image for GRAVITY was born from a physical, hands-on act: I shattered a mirror with a crowbar, capturing the thick, jagged shards and arranging them on a white canvas. The irregular edges and swirling reflections inspired me to further manipulate the composition digitally. Using Photoshop, I applied the twirl effect to generate mesmerizing motion, and refined the forms with the liquify tool. The result is a hypnotic spiral, part chaos, part control, set in a purple-blue palette evocative of space, depth, and magnetic pull. To ground the abstraction, I added two vertical text columns that guide the viewer’s eye across the piece, paired with a black circle behind the vortex to intensify focus and depth. The typography remains modern and bold, acting as both visual balance and conceptual pointer.

Project showcase

This is THE highlight section.

This is an additional design that was part of the brief. This is the extra promotional tool in the form of a wristband needed to enter the exhibition.
This is an additional design that was part of the brief. This is the packaging design of the wristband needed to enter the exhibition.
This is an additional design that was part of the brief. This is the packaging design of the wristband needed to enter the exhibition.

RESULT

My campaign image for GRAVITY was born from a physical, hands-on act: I shattered a mirror with a crowbar, capturing the thick, jagged shards and arranging them on a white canvas. The irregular edges and swirling reflections inspired me to further manipulate the composition digitally. Using Photoshop, I applied the twirl effect to generate mesmerizing motion, and refined the forms with the liquify tool. The result is a hypnotic spiral, part chaos, part control, set in a purple-blue palette evocative of space, depth, and magnetic pull. To ground the abstraction, I added two vertical text columns that guide the viewer’s eye across the piece, paired with a black circle behind the vortex to intensify focus and depth. The typography remains modern and bold, acting as both visual balance and conceptual pointer.
Back to portfolio

Have a request?

Tell me about it.

sarah_schmit@outlook.com

sarah_schmit@outlook.com

Instagram Facebook

Privicy policy

Copyright © 2025 Sarah Schmit | Aangedreven door Sarah Schmit