Fleuramour

Adobe Illustrator (pattern creation, composition) Adobe Photoshop (texturing, final touches) Hand drawing / digital inking (floral illustrations)

Introduction

For this project at AP School of Arts Antwerp, I was asked to design a poster for Fleuramour, an international floral event. The goal was to create a poster entirely within an existing visual style, selected from a list of researched art movements.
Graphic design poster

This was the project:

After researching eight distinct visual styles, the Arts & Crafts movement was selected by my lecturer as the chosen direction. My poster merges this decorative, nature-inspired style with a modern aesthetic, appealing to a contemporary audience while staying true to the historical roots.

Challenge

The key challenge was to immerse myself in the Arts & Crafts movement, a style deeply rooted in handcraft, natural motifs, and medieval influences and translate this into a contemporary poster that still meets today’s visual expectations. The project required that all provided content be clearly and creatively included in the design.

My approach

I began with extensive visual research, carefully analyzing eight artistic styles in terms of form, rhythm, and cultural context. Once Arts & Crafts was chosen, I studied textile and wallpaper designs, as well as type treatments from the movement. I let my illustrations grow organically, layering floral forms and soft contrasts to mirror the natural world.

Challenge

The key challenge was to immerse myself in the Arts & Crafts movement, a style deeply rooted in handcraft, natural motifs, and medieval influences and translate this into a contemporary poster that still meets today’s visual expectations. The project required that all provided content be clearly and creatively included in the design.

My approach

I began with extensive visual research, carefully analyzing eight artistic styles in terms of form, rhythm, and cultural context. Once Arts & Crafts was chosen, I studied textile and wallpaper designs, as well as type treatments from the movement. I let my illustrations grow organically, layering floral forms and soft contrasts to mirror the natural world.

RESULT

My final poster pays tribute to the intricate beauty of the Arts & Crafts movement while modernizing it with a fresh, layered look. I created a repeated floral pattern, inspired by the rich textures of Pip Studio, known for their detailed botanical prints and eclectic elegance. To stay authentic to the period, I used a serif typeface reminiscent of late 19th-century typography. The hand-drawn flower illustrations bring tactility and depth, referencing the handcrafted ideal of the movement. The layout subtly breaks the traditional grid, offering a more dynamic composition that appeals to today’s viewer.

Project showcase

This is THE highlight section.

This is the design made for the invitation. I’ve used the same elements of the flowers throughout.

RESULT

My final poster pays tribute to the intricate beauty of the Arts & Crafts movement while modernizing it with a fresh, layered look. I created a repeated floral pattern, inspired by the rich textures of Pip Studio, known for their detailed botanical prints and eclectic elegance. To stay authentic to the period, I used a serif typeface reminiscent of late 19th-century typography. The hand-drawn flower illustrations bring tactility and depth, referencing the handcrafted ideal of the movement. The layout subtly breaks the traditional grid, offering a more dynamic composition that appeals to today’s viewer.
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sarah_schmit@outlook.com

sarah_schmit@outlook.com

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