We removed the name “doctor” in “Dr. Oetker” because it had to convey the idea of a quality guarantee on his packaging and to convince people that Dr. Oetker sold healthy food. This is not the case, they are only unhealthy products/food. We also omitted the icon of the woman’s head. This dates back to the 1900s when a contest was won by Theodor Kind, a lithographer, who used the silhouette of the head of his daughter Johanna Kind. This brand also used to have the slogan: “A clear head only uses Dr. Oetker.” This however is no longer relevant. Also, according to the rules of design, something pointing to the left looks at the past, while something looking to the right looks at the future. As a brand, it can never hurt that you are open to opportunities and go along with the future.