Beleving van paarden bij Lynn
Branding, Print, Social Media
Introduction
Gentle branding for a nature-based experience with horses, designed to feel calm, kind and human.
This was the project:
A visual identity for a heartfelt side project: my cousin Lynn’s equine sessions invite people to connect with horses and nature in an accessible and personal way. The brand needed to reflect that softness and sincerity, while staying practical and clear.
Challenge
Lynn offers low-threshold sessions with horses — brushing, walking, connecting. Her project is close to her heart, aimed at people with specific needs and without a commercial tone. The challenge was to create a design that felt warm and safe, but still professional and recognisable.
My approach
Because this project was so personal, I started with a long conversation — to understand not just what Lynn wanted, but how she felt about her work. From there, I sketched ideas that reflected warmth and care. I focused on soft shapes, a calm colour palette, and simple layouts that reflect the pace of her sessions.
Challenge
Lynn offers low-threshold sessions with horses — brushing, walking, connecting. Her project is close to her heart, aimed at people with specific needs and without a commercial tone. The challenge was to create a design that felt warm and safe, but still professional and recognisable.
My approach
Because this project was so personal, I started with a long conversation — to understand not just what Lynn wanted, but how she felt about her work. From there, I sketched ideas that reflected warmth and care. I focused on soft shapes, a calm colour palette, and simple layouts that reflect the pace of her sessions.
RESULT
I designed a branding system that feels soft and natural, with friendly typography and earthy yellow tones. We kept the communication clear and gentle, balancing practical info with a personal voice. The visuals are easy to use and work across formats; from printed flyers to social posts.
Project showcase
This is THE highlight section.
An A5 flyer designed to be clear, friendly and easy to read. Distributed in local centers and passed on by word of mouth.
A social media post that blends clarity and personality, helping Lynn share her work online in a way that still feels real and grounded.
A social media post that blends clarity and personality, helping Lynn share her work online in a way that still feels real and grounded.
RESULT
I designed a branding system that feels soft and natural, with friendly typography and earthy yellow tones. We kept the communication clear and gentle, balancing practical info with a personal voice. The visuals are easy to use and work across formats; from printed flyers to social posts.